Goldwin Smith Professor of Arts and Sciences in Sociology
Director of the Social Dynamics Laboratory
Michael Macy left the farm in Tennessee where he grew up to attend Harvard, where he received his B.A. and later Ph.D, along with an M.A. from Stanford. He is currently Goldwin Smith Professor of Arts and Sciences in Sociology and Director of the Social Dynamics Laboratory at Cornell, where he has worked since 1997. With support from the National Science Foundation, the Department of Defense, and Google, his research team has used computational models, online laboratory experiments, and digital traces of device-mediated interaction to explore familiar but enigmatic social patterns, such as circadian rhythms, the emergence and collapse of fads, the spread of self-destructive behaviors, cooperation in social dilemmas, the critical mass in collective action, the spread of high-threshold contagions on small-world networks, the polarization of opinion, segregation of neighborhoods, and assimilation of minority cultures. Recent research uses 509 million Twitter messages to track diurnal and seasonal mood changes in 54 countries, and telephone logs for 12B calls in the UK to measure the economic correlates of network structure. His research has been published in leading journals, including Science, PNAS, American Journal of Sociology, American Sociological Review, and Annual Review of Sociology.