Sandra González-Bailón

Sandra González-Bailón

Associate Professor at the Annenberg School for Communication, University of Pennsylvania












Title of Talk

The Visibility of News Sources across Media Channels



How do people consume news and political information across different media channels? The answer to this question helps us characterize levels of political engagement and the health of our democracies. Much has been said about the impact that digital technologies (and social media in particular) have on exposure to news and the diffusion of misinformation. However, there is still a scarcity of findings assessing the question of news exposure with observational data that can be compared across channels, in time, and across countries. In this talk, I will present and discuss an analytical strategy to measure the visibility of news sources across political contexts and media channels using a combination of network science tools, web tracking data, and social media activity.


Sandra González-Bailón is an Associate Professor at the Annenberg School for Communication, University of Pennsylvania, and affiliated faculty at the Warren Center for Network and Data Sciences. Prior to joining Penn, she was a Research Fellow at the Oxford Internet Institute, where she is now a Research Associate. Her research lies at the intersection of network science, data mining, computational tools, and political communication. She is the author of Decoding the Social World (MIT Press, 2017) and co-editor of The Oxford Handbook of Networked Communication (OUP, 2018).

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